The Girl in the Plain Brainy T
She’s the Girl Who Knows How to Use Her Resources. And One of Her Best Resources Is Her Own Good Self.
She is the one who, when grown, will carry a pocket knife in an evening bag.
She —
- Will have reconciled all the great things about herself that the hurricane of adolescence deemed incompatible.
- Knows her own mind, even when others try to confuse things.
- Is learning now, at an early age, that the right attitude will see her through any situation.
- Is smarter for her “mistakes.”
- Is realizing, especially between the ages of 7 and 10, who she is and the amazing things she can do with her life.
- Will go far in life on just the basics.
For this girl I created the Plain Brainy T.
Why We Call This Girls’ Printed T Plain Brainy
It simply —
- Looks good with the 20 percent of the things a girl wears 80 percent of the time because it is made of a 100-percent-cotton fiber that looks neat and together. It is not your brother’s T.
- Hitchhikes, which is my way of saying it’s the T a girl wears when she wants quickly and reliably to look her best everywhere she needs to go — library, road trip, dinner, jungle. This is the attitude and versatility at the heart of what Pretty Brainy means when it refers to “appropriate clothes for ’tween girls.”
- Is the girls’ printed T that sports the Pretty Brainy name and tagline. Period. No beaded fringe. No math. No famous quotes by women. Just plain brainy.
And it resonates with men shopping for their daughters and sisters and wives.
I suspect they like it because it is the girls’ printed T that does not multitask.
As with each of our current girls’ graphic Ts, the Plain Brainy T let’s a girl tell the world as she’s walking away, “Look Who’s Pretty Brainy.” This tagline, as well as the Pretty Brainy name, recognize smart girls of every age for who they are in the world: pretty and brainy in equal measure.
It’s an identity that says, “You don’t have to sacrifice one personal quality or the other. Be your full, wonderful self.”
Are you the girl in the Plain Brainy T? Check out the Girls Clothing Boutique now.
Heidi Olinger is the founder, president & CEO of Pretty Brainy, Inc. She has been a journalist, marketing director, executive director, foster parent, and aunt. “Being pretty brainy,” she writes, “is about believing in your capabilities and locating the self-confidence to act on your ambitions.”





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