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Welcome to Dot Pretty Brainy


Dot Pretty Brainy is the weblog of the clothing design company Pretty Brainy, Inc. We are devoted to the brilliance of every female realizing the great things that she, and no one else, can accomplish on the planet and to her overcoming anything that stands in her way. We design the clothes and express the attitudes that help her get there. Read on »

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Girl Fashion: Twins Give Girls T-Shirt Two Looks

Twins Emma and Chloe, age 8, were given this assignment: create your favorite look around a girls T-shirt. Two looks emerged and each define Girl Fashion.


The Science of How Alteration Improves Your Wallet (and Sanity) For ’Tweens and Beyond

Trying to find the next great thing to wear – on a limited budget? Here’s a tip: do-it-yourself alterations. We turned a high school homecoming dress into classy wedding attire – with ease.


Middle School Fashion Mash-Up Meets Science for ’Tween Girls

What does science have to do with fashion? Everything! “I wish I could take my design kit home!” gushed Allison H. Read how Allison + other ’tween girls designed Ts for their school.


Young Teen Reflects on Her World Thanks to Steve Jobs

I am proud to say that I own an iPhone 3gs (personally I think I am addicted to it) but I soon hope to update to an iPhone 4s.


Raising Powerful Girls

In Style Now. What’s the hottest thing in preteen girls’ accessories now? A purse with a long, thin shoulder strap. Ask any powerful girls and they’ll tell you: it’s the perfect weapon for fighting bad guys.


When a Shirt Isn’t Just a Shirt: Why the T-Shirt a Girl Wears Can Affect Her Success

Imagine “Skool sucks” across the front of any of your teen girls’ tees. Will this hurt you when you’re competing for jobs & scholarships?


How Do You Mend a Broken Heart? Four Tested + Proven Steps from a Young Teen Girl

Advice from our ’tween blogger: “Do not text a break-up, which is lame. If it is personal, face-to-face is a necessity!”


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My Favorite Girls’ Printed T: The Attitude Redefines “Age-Appropriate Clothes for Girls”

Posted on April 21st, 2010 by Heidi in Brainy Is as Brainy Does


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The Girl in the Plain Brainy T

She’s the Girl Who Knows How to Use Her Resources. And One of Her Best Resources Is Her Own Good Self.

She is the one who, when grown, will carry a pocket knife in an evening bag.

She —

  • Will have reconciled all the great things about herself that the hurricane of adolescence deemed incompatible.
  • Knows her own mind, even when others try to confuse things.
  • Is learning now, at an early age, that the right attitude will see her through any situation.
  • Is smarter for her “mistakes.”
  • Is realizing, especially between the ages of 7 and 10, who she is and the amazing things she can do with her life.
  • Will go far in life on just the basics.

For this girl I created the Plain Brainy T.

Why We Call This Girls’ Printed T Plain Brainy

It simply —

  • Looks good with the 20 percent of the things a girl wears 80 percent of the time because it is made of a 100-percent-cotton fiber that looks neat and together. It is not your brother’s T.
  • Hitchhikes, which is my way of saying it’s the T a girl wears when she wants quickly and reliably to look her best everywhere she needs to go — library, road trip, dinner, jungle. This is the attitude and versatility at the heart of what Pretty Brainy means when it refers to “appropriate clothes for ’tween girls.”
  • Is the girls’ printed T that sports the Pretty Brainy name and tagline. Period. No beaded fringe. No math. No famous quotes by women. Just plain brainy.
  • And it resonates with men shopping for their daughters and sisters and wives.

    I suspect they like it because it is the girls’ printed T that does not multitask.

    As with each of our current girls’ graphic Ts, the Plain Brainy T let’s a girl tell the world as she’s walking away, “Look Who’s Pretty Brainy.” This tagline, as well as the Pretty Brainy name, recognize smart girls of every age for who they are in the world: pretty and brainy in equal measure.

    It’s an identity that says, “You don’t have to sacrifice one personal quality or the other. Be your full, wonderful self.”

    Are you the girl in the Plain Brainy T? Check out the Girls Clothing Boutique now.

    Heidi Olinger is the founder, president & CEO of Pretty Brainy, Inc. She has been a journalist, marketing director, executive director, foster parent, and aunt. “Being pretty brainy,” she writes, “is about believing in your capabilities and locating the self-confidence to act on your ambitions.”


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