Corporate Social Responsibility
 Good for the Planet, You'll love the detail that goes into Pretty Brainy Girls' Printed Tees: Real Inspiration. Responsible Manufacturing. Styling That Makes Looking Great a No-Brainer. | Defining Corporate Social ResponsibilityFoundational to Pretty Brainy is responsible behavior within and to our community, our neighbors, and our home, the planet on which we live. Corporate social responsibility at Pretty Brainy flows to and from our core ideology, which guides what we do and how we perform. Our ideology also determines the entities with which we partner, those we support, and with whom we do business. We select vendors based on their respective policies and practices of corporate social responsibility for their employees, communities and the environment. IdeologyOur ideology is Respect Others, Respect the Earth, Respect Yourself and we integrate our ideology and mission into making our girls’ printed tees and other smart gifts for smart girls. Our ideology and mission also determine our process of bringing Pretty Brainy goods to you. MissionMore than just a shirt on your back, Pretty Brainy is committed to a stronger way of seeing the world. Our mission is this: To help the world look again, with renewed perspective, at girls and every great thing of which they are capable, so what is seen are the leaders, thinkers and decision-makers who will help solve the global crises before us. How We Walk Our TalkManufacturingThe following description, also available on our Company FAQs, provides an example of how we apply corporate social responsibility to manufacturing. Q: Why are your preteen girls’ clothes priced higher than what I can buy at discount retailers? A: We are an American company and to the greatest extent we are able, we source our materials in the United States. Here materials cost more. Were we to source materials and manufacturing from China, as about 40 percent, or more than $250 billion in consumer goods imported into the United States are, our costs and prices would be lower, but so would our integrity.1 Working with vendors in the United States gives Pretty Brainy the opportunity to visit factories to meet workers in person and to see first hand the conditions in which they work. We have not pursued opportunities and invitations to manufacture overseas because right now we would not have the ability to inspect those factories in the close-up way we do here at home. Pretty Brainy goods are sweat-shop and child-labor free. In addition, while the United States continues to experience economically turbulent times and American companies need business and American workers need jobs, it is important to us to do everything we can to support the U.S. economy. Supporting Organizations Dedicated to Girls’ Leadership + EducationWe are happy to support the following organizations, whose work is making a positive difference in the world today: The Go Girl Project, daughter initiative of the Moxie Exchange Movement GEMS | Gender Equity in Math & Science Supporting Team MembersThe following video tells the story of how one team member had the chance to act on her own heroic mission as a result of being with Pretty Brainy — 1 U.S. Consumer Product Safety. Of imports from China into the U.S. in 2007, textiles and apparel accounted for more than $96 billion. According to the U.S. Department of Commerce, Office of Textiles and Apparel, by contrast, U.S. exports were $16 billion. |
