Identifying your passion and believing in yourself are cornerstones of what we’re about at Pretty Brainy, Inc. The ’tween girls for whom we design carry a vision for their lives made up of multiple career roles and goals strung together. A 9-year-old told me, “I want to be a veterinarian and write a novel.” And a 6-year-old said she wants to be a rancher-rock star.

The clothes you wear contribute to — or detract from — your credibility. And, at the same time, getting dressed and looking great should be easy tasks. They should be a snap so you can take care of life’s greater priorities — work that is fulfilling, the people you love, attention to your highest values. So I created a fashion brand for smart girls and smart women so they can engage the things in life that are more important than a fashion brand!