The clothes you wear contribute to — or detract from — your credibility. And, at the same time, getting dressed and looking great should be easy tasks. They should be a snap so you can take care of life’s greater priorities — work that is fulfilling, the people you love, attention to your highest values. So I created a fashion brand for smart girls and smart women so they can engage the things in life that are more important than a fashion brand!

We do not help our children understand the significance of how they are seen by others. How will teachers who see your daughter in a hollister printed T perceive her academic capabilities? How will her being sized up by others who see her in “Ride a surfer” affect her getting a decent summer job? Placement in AP English? A scholarship?