The clothes you wear contribute to — or detract from — your credibility. And, at the same time, getting dressed and looking great should be easy tasks. They should be a snap so you can take care of life’s greater priorities — work that is fulfilling, the people you love, attention to your highest values. So I created a fashion brand for smart girls and smart women so they can engage the things in life that are more important than a fashion brand!

Hitchhike is my way of saying this is the T a girl wears when she wants quickly and reliably to look her best everywhere she needs to go — library, road trip, dinner, jungle. This is the attitude and versatility at the heart of what Pretty Brainy means when it refers to “appropriate clothes for ’tween girls.”

We do not help our children understand the significance of how they are seen by others. How will teachers who see your daughter in a hollister printed T perceive her academic capabilities? How will her being sized up by others who see her in “Ride a surfer” affect her getting a decent summer job? Placement in AP English? A scholarship?