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A New Symbol of Infinte Strength in Girls Gifts, Plus Cool Gifts for Mom

If you were at the May 16 World Trade Center Denver Gala, you were among the first to see elements of our forthcoming line for women. Our new cool gifts for mom, teachers & girlfriends include the Infinity T-Shirt Dress. It’s under-the-hem crib sheet begins, “Your true worth is infinite.”


    Pretty Brainy

    Pretty Brainy in the News

    Denver, CO — (April 13, 2012) — Clothing as Communication | Colorado Public Radio host Ryan Warner interviews Pretty Brainy CEO and founder Heidi Olinger about the impact of messaging on girls T-shirts and how what we wear influences our success. Olinger also talks about girl empowerment and Pretty Brainy’s new fashion design workshop.

Follow Your Passion, Live Your Best Life

Pretty Brainy is a lifestyle brand devoted to inspiring smart girls at every age to go for their goals and live their best lives. Inspired by the “I-can-do-and-be-everything” exuberance of preteen girls, Pretty Brainy designs apparel and accessories to nudge your genius and bring out your brilliance. We call our designs Smart Goods for Smart Girls™.

For girls and girls at heart, our vision is you having the self-confidence and know-how to meet challenges and fulfill your every goal. In designing for you, we begin with a love of styles in which a girl can easily dress, look great and subsequently feel confident. Then we add practical info, such as “Math You Can Love,” and inspiring stories of famous women in history who, in living authentic lives, influenced the course of world events.

We think everyone has a heroic mission, and we strive to boost yours by giving you resources created to be useful, insightful and fun. Besides our award-winning girls’ printed tees, we bring you Dot Pretty Brainy, the Pretty Brainy blog and community engagement through social networking: Facebook, Flickr, YouTube and Twitter. Through these we gather key info, including your product reviews and perspective on fit, color, and points of inspiration.

When designing our first girls’ printed tee, we joked that we would fulfill the Pretty Brainy mission of changing how the world sees the capabilities of girls by just labeling everyone “pretty brainy.” People would think girls wearing “Pretty Brainy” were more capable than those wearing, for example, “Daddy’s little princess.” But the joke became our logo, and our Flickr Group, A Pretty Brainy World, is where you may virtually join other women and girls in showing the world that you, too, are Pretty Brainy. Upload and share your style and group photos of you and yours in your Pretty Brainy girls’ graphic tees. It’s one way Pretty Brainy is working to change common perceptions. No joke.

Join the discussion at Dot Pretty Brainy, the Pretty Brainy blog, email us about educational and girl-based organizations that would benefit from purchases of Pretty Brainy through our Affiliates Program, and browse the Girls Clothing Boutique for Smart Gifts for Smart Girls, including you.

Live your best life. Whatever it takes, you can do it. That’s Pretty Brainy.

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