Press & Media Information
Pretty Brainy® in the News
The story of Pretty Brainy® is about innovative design in preteen girls’ apparel inspired by and created specifically for preteen girls. We began out of market need for a ’tween girl gift idea and have bloomed into a corporation with a global vision. Our niche is smart fashion for smart girls, and our purpose, with fashion as the medium, is to show girls the greater view of what they can accomplish with their lives.
We welcome all media and are happy to offer assistance with top-quality photography, additional in-depth information, story angles, and our press kit.
Press Contacts
Heidi A. Olinger, 720-203-1749
Fort Collins, Colorado — (August 13, 2010) — ’Tween Fashion Fills the Gaps
Necessity may be the mother of invention, but it’s definitely the big sister of ’tween fashion design. MaryJo Morgan reports on the inspiration behind Pretty Brainy and what informs the company’s corporate social responsibility.
Fort Collins, Colorado — (June 14, 2010) — Struggling Economy Creates Triple Win for Interns, Job Center, and Pretty Brainy, Inc.
Thanks to a program funded by the Department of Labor, Pretty Brainy has great new interns who, as members of our team, are progressing on their career goals.
Fort Collins, Colorado — (May 12, 2010) — Preteen Girls Express Career Goals That Rely on Math and Science
Who says girls have little interest in or “can’t do” math? Interviews with preteen girls show that most girls aspire to careers that rely on math, science, or both fields. Girls, in addition, state their goals in terms of not one, but multiple occupations. Pretty Brainy, Inc., is conducting the interviews.
Fort Collins, Colorado — (February 3, 2010) — Only ’Tween Clothing Company in U.S. Moves to Fort Collins
Thanks to a community environment that supports innovation and entrepreneurial drive, Fort Collins, Colorado, is the new home of ’tween fashion brand Pretty Brainy, Inc.
Casper, Wyoming — (December 22, 2009) — New Clothing Line Meant to Boost Confidence in ’Tween Girls
Total Elegance Boutique in Casper became the first retailer in the country to carry the Pretty Brainy line when owner Jackie Faught met Heidi Olinger at a Denver apparel and accessories mart this fall. Faught kept walking past Olinger’s booth, and by the end of the show, she was ready to commit.
Steamboat Springs, Colorado — (October 12, 2009) — Steamboat Today host Harper Louden interviews Pretty Brainy CEO Heidi Olinger
Heidi Olinger describes what it is to be pretty brainy and how Steamboat ’tween girls can get the new clothing line locally.
Steamboat Springs, Colorado — (October 11, 2009) — Lyons Corner Drug Offers Pretty Brainy Clothing
Tahnee Miller has a tween daughter, 7-year-old Brooke. Brooke picked out her Pretty Brainy shirt to wear one day. She came home and got out five days’ worth of math homework that needed to be done. Miller said, “Oh my gosh, Brooke, this is fantastic.” Brooke did most of it on her own and said, “I am wearing my Pretty Brainy T-shirt.”
Lyons, Colorado — (July 17, 2009) — Lessons a Girl Can Wear on Her Sleeve: New Back-to-School Apparel Makes Learning an Element of Design
Graphic T-shirts may be the most popular form of self-expression on the planet, and a shirt by Colorado designer Pretty Brainy reads, “Learning math will help you earn more money and keep more of what you earn when you are grown. . . .”